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The definition of your pipeline management:

How you organize your sales opportunities

To optimize your business, expand your activities and thus increase your profits, exploiting your existing relationships is a promising approach.

How to use references for cold calling across industries

You have established yourself in your market segment and are now planning to enter a new segment? You should approach this professionally and thoughtfully in order to get off to a successful start. In doing so, you can use your existing, meaningful references. Your references are even important across industry boundaries and in completely different markets. Learn in this VLOG, how you use this in cold calling.

The competitive advantage in customer loyalty:

How to use emotions in relationship management

You know from numerous blog posts on the subject of relationship management that the commitment, satisfaction and loyalty of your clients are decisive for the success of your company.

It saves you costly acquisition and investment, because statistically it is 5 times easier to expand an existing account than to win a new one. Profitability also increases with a small rise in customer loyalty by a full...

One attaches importance to articulated knowledge. This is the kind of knowledge you can write down. This includes physical needs and common sense. This customer therefore makes practical, rational decisions and finds the most comfortable and effective solution for him.

The second decides on implicit, tacit knowledge that is not tangible. What matters here are experiences, emotions, aesthetics, and impulses. These form the next generation of...

Your Topic and how to promote it

Armin L. Rau again shares his experience and summarizes a coaching session for you. Many of his clients ask how they can optimize their sales. Although they build pressure on different hierarchical levels and emphasize the compelling reason, there are no results. Because your clients don't want anything sold. They want to buy. Learn in this VLOG how to perform more effective pull marketing.

Your Topic and how to promote it

Armin L. Rau again shares his experience and summarizes a coaching session for you. Many of his clients ask how they can optimize their sales. Although they build pressure on different hierarchical levels and emphasize the compelling reason, there are no results. Because your clients don't want anything sold. They want to buy. Learn in this VLOG how to perform more effective pull marketing.

Hello everybody. Today is a feedback session again, a vlog about something that I talked about with a client in one of my coaching sessions. And here the central question is, with which topic can we become big in a market, or can we enter in the market?

Question number two, how do we promote our knowledge? And question number three was, how can we actually find the time given that we as salespeople, we've got so many things to do, to get this...

How to promote a new service

Armin L. Rau again shares his experience and summarizes a coaching session for you. You are offering a new solution or have added a service to your portfolio? This VLOG is about how you promote and spread these solutions or services and create not only an awareness but also a need for them.

Hello and...

How to promote customer satisfaction:

How to maintain a Price Client and a Relationship Client

As you already know from my older blog posts, the retention, satisfaction and loyalty of your clients is crucial for your business success.

For example, it is 5 times easier to maintain an existing account than to win a new one. On the other hand, according to latest studies, an increase in customer loyalty...

Successful Sales Approach: What you offer & how to sell it

Do you want to make your business as profitable as possible, generate more sales or close larger deals? Then the first challenge is often cold acquisition, followed by continuous and professional account management.

In my blog you will find various articles that will help you to optimize your cold calling...

Push or pull in sales

Armin L. Rau again shares his experience and summarizes a coaching session for you. Many of his clients ask how they can optimize their sales. Although they build pressure on different hierarchical levels and emphasize the compelling reason, there are no results. Because your clients don't want anything sold. They want to buy. Learn in this VLOG...

┬┤Cold calling and tenders. Is there a conflict?

Armin L. Rau shares a question from a coaching session of the AMF Account Management Formula Programme. The VLOG is about cold calling, tenders and whether these two go together. Do you also need cold calling in the public sector? I will give you tips on how you can become active even before the tender.

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How to reach relevant leads via social networks step by step: A guide for effective cold calling

Cold calling can be very costly and time-consuming. It is often associated with poor results and low efficiency. However, social networks help to increase the success rate and find the right contacts.

If you are using LinkedIn, the search function of the Sales Navigator is especially helpful in selecting...

The right way to deal with reception, assistants and decision-makers: How to overcome the most common hurdles in cold calling

In cold calling, the approach of previously unknown leads serves to arrange a meeting. Particularly in the case of a phone call, it is often not possible to contact the relevant decision makers directly. Instead, you first talk to the reception or assistant.

In these conversations, it is often necessary to...